The word "selling" can be a negative word to many people.
I am sure when you think of the word, it reminds you of how how you feel when you are at your local Best Buy, and a sales person spots you. You think to yourself, "oh crap, they found me." Of course, their next move is a b-line over to you, just to ask if there is anything that they can help you with. Most people respond with, "no....I'm just looking," even if they actually have no clue what they are searching for.
Even worse, the customer may actually need a detailed description of what may suit their needs for a certain computer or printer. The customer may leave overwhelmed and frustrated because they want to avoid the experience all together.
This is what I believed selling was, and all it could be.
No more. Although, I do use this old construct as a reference point of what I never want my transactions to feel like.
Maybe, selling is all about listening to an individual, finding a need, and figuring out if what you do can help with that problem. This has to come from a place of truth, empathy, and understanding. In order for any of this to happen, you have to know what you can, and more importantly cannot help with. Then, is it a yes from both parties.
This episode is a conversation about the difficult ways we perceive transactions, how we feel about selling, and what we are doing to make our personal and professional relationships stronger through articulating our truth.
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